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We Care Together

We Care Together

The Norfolk and Waveney (N&W) Health and Care Partnership has created the #WeCareTogether campaign to document the remarkable dedication and commitment demonstrated each day by our Health and Social Care colleagues during the unprecedented COVID-19 pandemic.

The campaign, which is currently available on Instagram @wecaretogethernw but will also be available on Facebook, Twitter and LinkedIn in the coming weeks, captures a wide spectrum of people working in Health and Social Care across a number of organisations including NHS Trusts, residential and care homes, GP practices and from Norfolk County Council.

In addition to the evocative photography, participants have been sharing their powerful and emotional stories focussing on their experience of working during the pandemic, both personally and professionally, as they continue to work to provide vital care to their patients and clients during this extraordinary time.

The breadth of roles and responsibilities within Health and Social care is being recognised within the campaign and showcases the importance of everyone within the Norfolk and Waveney system and how staff have often had to adopt new ways of working during this time.

Anna Morgan, Director of Workforce for Norfolk and Waveney Health and Care Partnership, said: “The COVID-19 pandemic has undoubtedly resulted in increased pressures on our Health and Care workforce. This is a powerful and moving campaign which brings together people working for the same purpose across Norfolk and Waveney. It’s a perfect example of a unified front and I believe it acts as an appreciative “thank you” in recognising everyone’s efforts during this period.”

“We are so proud that the We Care Together campaign will give a wider audience the chance to get to ‘meet’ some of our amazing people and to understand what working in the NHS and Social Care sectors is like. These stories are of real people, living real experiences and the incredible highs and, sometimes devastating, lows of working in Health and Social Care is something that needs more public attention and understanding.

“Whilst the photography campaign has been developed in response to the pandemic, we have realised that it can evolve to highlight other key moments and important topics for our workforce. It will play a key role in helping us to promote and make a reality the ambition of our 5 year People Plan to recognise Norfolk and Waveney as the best place to work in this sector. We hope that through the use of these powerful images and narratives, people will be encouraged to come and join our amazing and dedicated workforce.”

Read their stories from #WeCareTogether at:

Click here to watch the BBC Look East news piece about We Care Together